Monday, October 15, 2012

Branding as Art

Google took its mercurial logo to new levels October 15 with an interactive cartoon dreamscape honoring animator and artist Winsor McCay, on the 107th anniversary of his "Little Nemo" comic strip.
Just click on the Google logo, and keep clicking. Or see the whole animation here.

While most brands strive to keep strict consistency in their logo executions, Google embraces a curated variety and comes out looking better for it.

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