Thursday, July 19, 2012

If You Love Love, You'll Love Loveland

The City of Loveland has launched a new initiative to rebrand itself with an "everything you love" tagline adapted to its main tourism draws: "Loveland, Colorado: Art You Love," Loveland, Colorado: Brewing You Love, " etc.

This is according to The Denver Post. The city's own website still reflects the brand identity it's held since 1946 as The Sweetheart City: 160,000 Valentine cards from around the world are re-mailed through Loveland, "known for its dedication to romance."

Update: See clarification from Nicole in Comments, below


  1. Hi David - Thank you for your post. To clarify, the 'Everything you Love' brand is specific to Loveland's Destination Tourism department - not the city as a while. The city's brand hasn't changed. Their website is The city's new tourism branded website, which will be completed soon is The website, belongs to the Loveland Chamber of Commerce, which also owns the rights to the Sweetheart City campaign and the graphic you have listed.

  2. Nicole, thanks for the clarification.