It's not as common as you'd think. Discount the Lincoln brands named geographically, like Lincoln Industries, in Lincoln, Nebraska. Subtract brands named for their proprietors, like Lincoln Electric , started by John C. Lincoln in 1895.


The best known Lincoln brand, no doubt--but what could be more at odds with the man's famously simple tastes?
Most appropriate: the Lincoln Logs of our childhoods.

But for presidents it seems only appropriate that other rules apply. We pretty much agree that Lincoln is a town or a tunnel, not a carwash; Washington is a capital, not a cereal. We don't have all that many presidents and--Presidents' Day Sales notwithstanding--we save the power of their names for where we need it, on the larger stuff.
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