Tuesday, February 10, 2009

Citroën rebrands, refinances, remembers

February 6: Citroën unveils new visual identity, updating 90-year-old chevron logo as part of move to upscale the brand.

February 9: French government unveils €3 billion loan to Peugeot-Citroën as part of auto industry rescue plan.

Happy to see: Citroën reintroducing its premium DS--one of the rare punning brands ("déesse"=goddess) and all-time icon of Gallic ingenuity, as seen in quirky ads like this and dozens of movies from The French Connection and Day of the Jackal to Les Triplettes de Belleville.

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