Sunday, February 1, 2009

Coke Drops "Classic": Update

While meant to signal change, this move could better be interpreted as culturally conservative. The “Classic” tag was the constant reminder of a failed experiment—one where Marketing overcame good sense. So dropping the word now is a rejection of change, a call for going back to basics. Stick with the classics and you never have to call anything “Classic” to begin with.

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