Tuesday, July 17, 2012
Olympic Trademark Vigilance
With corporate sponsors paying up to $100 million each, it's not surprising that cease-and-desist letters have been flying. Enforcement reached Wallace-and-Gromit dimensions when a knitting challenge called the Ravelympics--featuring events like the Afghan Marathon and the Lace Longjump--had to rename itself the Ravellenic Games.
Monday, July 16, 2012
News Brand Makes Brand News
On Sunday night MSNBC became NBCNews, symbolically ending a relationship with Microsoft that goes back to 1996 when the Web was in its infancy.
Friday, October 14, 2011
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